Comments on My understanding of marketing.docVIP

 PAGE \* MERGEFORMAT 4 Comments on My understanding of marketing According to Drucker’s thinking, to answer what is marketing? The first to answer why we were marketing. To the brand? In order to survive? For profit? For sales? For market share? Stand on the side of the Chinese point of view of SMEs, SMEs in China for us, the marketing aim is to increase sales. There will be no sales follow-up steps, brand and profits. Sales of Chinese small and medium enterprises survive and the current development. is the focus of all our work. is our mission and task for SMEs. We know that the sales volume is the mission and goals of SMEs in China, then what is the nature of sales it? First, the sales value, is the core product sales, sales of profitable products. Second, the structural volume, the ratio of sales of various products, basic products, core products, potential products, non-essential products. The proportion of sales of the product determines the potential for the development of enterprises. Third, the continued sales growth. Rather than after the rapid growth of short-term market quickly dissipated. Second, there is continued market growth momentum. Fourth volume to be coordinated with other elements of business development, and individual sales goals will inevitably lead to imbalance in the development of enterprises, taking into account the human resource, material resources, financial resources, corporate culture, management level and ability. We know why the marketing, what is the purpose of marketing, what is the nature of marketing. So for the continued growth of marketing what we should do the job? Those elements of change will bring business value, good structural, sustainable sales growth? One good product management, good products, sustainable development. On product classification, one based products, is currently the largest proportion of sales of enterprise products, which is the basis for development. Second, the core product,