Commercial Bank Marketing.docVIP

 PAGE \* MERGEFORMAT 19 Commercial Bank Marketing A commercial bank marketing reality requires specialized state banks of China’s financial system to the state-owned commercial banks, transforming themselves, is one from the order to disorder, to a higher level and orderly process, need to inject new mechanisms and vitality . Marketing activities conform to an objective situation and the development requirements, performance management compared with the commercial banks, the close correlation. 1. Marketing is the commercial banks, self-development needs. Commercial banks to operate independently and self-financing, self-development, self-restraint necessary to make the requirements of commercial banks from the original in order to obey the macro-control, focusing on social benefits, mainly to serve the needs of the market and gradually shift, focusing on the main economic benefits. Market has become the commercial banks, the focus of attention and competition, the market-oriented principles into commercial banks would choose to fund the sale of objects, to provide full financial services to maximize the profit motive and the direct decision-making basis. Requirements of market economy, forcing commercial banks can no longer follow the traditional management of the overall concept and operational tools needed to find an effective market-driven mechanism as self-development of the new opportunities and conditions. We believe that the commercial banks operating in time into marketing concept, using the marketing mix, strengthen customer market research and forecasts, analyze and understand the marketing environment and focus of the conversion services for the fundamental mode, to expand the market share, has a very important practical significance. 2. Marketing is participating in the fierce market competition. Under the planned economy system, the specialized banks to rely on the policy division of labor, maintaining a relatively narrow target group and busine