Commercial real estate to learn from the effective value of event marketing.docVIP

 PAGE \* MERGEFORMAT 6 Commercial real estate to learn from the effective value of event marketing Commercial real estate because of its huge size and assigned to the construction client base needs, target groups, promotion has become a costly overhead, in addition to newspaper ads, television commercials advertising the fixed media category, which is the use of most activities in the form of marketing. As a separate seminars, fairs, trade fairs, concerts and other activities, the cost of larger, and the relevant procedures are complex, it is generally taken by most developers, participated in or sponsored a way to join to promote themselves. This will not only promote more savings in costs, while giving full access to the appropriate returns to enhance their influence and reputation. In general, the commercial real estate activities, marketing, mainly in two stages: early (project construction, investment, sales period) and late (commercial operation period). The early activities of commercial real estate marketing, mainly in the relevant seminars, all kinds of fairs, exhibitions and performances aimed at enhancing the well-known: concert, variety show, etc.; the later literature and art classes mainly in promotional marketing activities. So, the common commercial real estate activities, marketing costs What are the main form of input it. Commercial real estate activities, marketing, investment in general consists of two parts: One is the sponsorship costs, including naming rights, in particular the sponsor (assistance) of the right, as well as the cost of participation, in order to cash, in-kind products or services to pay for sponsorship rights to the holders of units in ; the other is the market activation fees, for conduct related to the co-ordination of marketing activities to enhance the effectiveness of marketing activities. Include media advertising, promotional, operational support and customer hospitality expenses. In general, the activities of