Commodity distribution model of the 21st century a major new breakthrough (ICM marketing theoretical basis for 4 C Theory).docVIP

 PAGE \* MERGEFORMAT 4 Commodity distribution model of the 21st century a major new breakthrough (ICM marketing theoretical basis for 4 C Theory) [Introduction] Interactive co-marketing is a unique new marketing model, the English expressed as: Interactive Cooperation Marketing, referred to as: ICM. It has created a unique customer to become the operator and the equal participation in the distribution of social wealth of new business sales model, put forward in the 21st century the field of commodity distribution and retailing rules of the game ‘We are all customers with the boss’! Broke in the 20th century the field of commodity distribution and retailing rules of the game ‘customer is our boss’! To customers and retail end-consumer relationship is just a buying and selling of pure customer relationship becomes with the retail (consumer) terminal is a co-operative business partnerships. The birth of ICM is not the night come from nowhere, it is the result of the crystallization of collective wisdom is that many marketing experts, business management experts, and many people of insight and arduous efforts to explore the results of Western culture with Eastern culture of mutual marketing mix of the result is the 21st century challenges and opportunities exist to change the old concept of bold innovation, the result is insightful dream of the renaissance of China’s great mission of the result! In this paper, on behalf of this as advanced marketing ideas and concepts to talk about the perspective of the theoretical basis for the ICM. ■ What is 4C, s theory 4C, s theory is the University of North Carolina (North Carolina University)罗伯特劳特 friend (Robert F. Lauterborn), Professor in the 90s made by a marketing model (Marketing mode) theory. To him, the product should be set aside to study the needs and desires of consumers (Consumer wants and need), not to sell your manufactured product, and sell products that consumers want to buy established; temporarily fo