Communications products 2 3-line brand marketing 8 Steps.docVIP

 PAGE \* MERGEFORMAT 18 Communications products 2 3-line brand marketing 8 Steps Channel is king, the network is the day, in today’s growing emphasis on channel construction, pay attention to the era of network expansion and how to fully tap the potential channels for the future of the resources may occur war, the network struggles to find the most powerful brand competition weapons, is every salesperson’s dream to do. Phone line brands NOKIA, MOTO, SE and so may be you do not have network resources, but because you have a product resource, the customer will be to come to the second and third line brands, due to their own lack of tension, we must have the force of manpower and channels of working together to gain maximum effect could play a role in agents in order to achieve second and third line brand piece of heaven. This paper will focus on the characteristics of the brand for the second and third line and the competition in the market SWOT analysis, to extract the second and third line brands operating out of the eight-step song, expectations are still confused on the current business or individual has some helpful. First: the choice of channel network and brand their own position, that is, the so-called channel strategy, market segmentation strategy and brand positioning strategy. In the operation of the second and third-line brand, channel strategy utmost importance: Select a channel well, the customer will focus on our products as product positioning and sales channels, if you choose incorrectly, you may be reading to accompany Prince. The market segmentation is the key to brand positioning. As the second and third line of the brand, its own circumstances and determine its pattern of market competition should look to their strongest selling points and most likely to succeed and most likely to be successful market. Otherwise, followed by NOKIA, MOTO do it, a vain attempt to rob them of their share with the homogenization is undoubtedly a very unwise. In