Community Enterprise Network Trends Marketing Model.docVIP

 PAGE \* MERGEFORMAT 18 Community Enterprise Network Trends Marketing Model Abstract: With the popularity of the Internet in China, the commercial value of online communities has become increasingly apparent, must also be seen online community has great marketing value, and now marketing of the network community focused on e-commerce perspective, the traditional enterprise network community marketing model are replaced, optimization and integration, and three levels of innovation, companies need to grasp the culture behind the popular online community changes, innovative online community marketing. Keywords: online communities; online community marketing; marketing model innovation First, the marketing value of online communities With the popularity of the Internet in China, the Internet is building a vast network of society, people in the network through a variety of ways to find homogeneous groups with their own - the community. From forum, blog, QQ and other community groups in the form products can be seen in the vigor of China, people of the communication network community is very welcome, when the common points of interest in stimulating the enthusiasm of the people, people become very interested in communication, and faithful to their communities. As June 2007, China had 1.31 million (CNNIC) independent website, 80% of independent community. Internet community in 2006 with the development of high-speed Internet users in China forum / BBS / forum / forum community has more than real-time applications communications, the Internet, second only to send and receive Email basic application, the Internet is gradually entering the community era. [1] In accordance with the purpose of Internet users participate in online communities, online communities can be divided into trading communities and non-trading community. Trading community to provide a trading platform for the purpose of passing information and facilitate trading commodities, the