Consumer brand opportunity subconscious behavior.doc

 PAGE \* MERGEFORMAT 5 Consumer brand opportunity subconscious behavior If the application of behavioral economics to brand consumer habits, it should be through the introduction of personalized elements that allow consumers to find an opportunity to think about their own behavior. ‘We’re thinking of something far less than we think we think about things.’ ‘We did not think himself so smart.’ These two words are the core common behavioral economics books, and often makes the reader feel stupid, and let Some authors seem wise. premise of behavioral economics is that we do not add a thing to think for themselves to justify or excuse. This poses some obvious challenges for the market research industry. Various experiments and demonstration showed about 99 percent of our daily behavior is subconscious implementation (automatic, which also confirms the above two sentences. Example, if someone throws you a ball, you’ll catch this the ball you do not consider to catch the ball, you just do, because the brain has a ‘System 1’ (system 1, also known as ‘intuition System’ or ‘intuition’ to force you to do so. Another example We (Americans every morning cup of coffee, too, is doing it subconsciously automatic, in fact, this morning, we almost do not remember the details of how to make coffee. An obvious challenge is to study: as a research industry, we ask questions to people through (the respondents conducted bombardment, but how to understand and interpret the behavior of their subconscious it as a ethnographer, I absolutely? I believe the ‘observation’, which is understood subconsciously automatic, the first step unstated behavior. only find people doing things and certain behaviors behind the ‘ritual’, we understand the importance of product, packaging and even spread . The second step is to understand the subconscious behavior to have a theoretical framework. Several researchers have attempted to apply the model to better understand the behavior of consumer b