Consumer context is different from the views of Shen Kun.doc

 PAGE \* MERGEFORMAT 6 Consumer context is different from the views of Shen Kun This may not be called the point of view, it may be just a different view. And say, certainly some people will say, this is a splash, I was a bit mean. However, here I said, maybe you will get looked at some real inspiration. I will tell my friends, we should leap into the consumer psychology of consumption situation in China. In the minds of consumers with insight, we should be digging deep - what kind of situation the consumer can be achieved under the consumer trust, to be truly effective the touch of consumers wallet. When an LV bag Shangwang there is a remote town, even if you really, that is false. Because the town does not meet this channel consumer mind, can not win the trust of the consumer - when the brand Marketing will be a failure. Following is a teacher 2010-04-02 Shen Kun’s article published in EMKT - shopping behavior and explore the subconscious mind of the three lt;lt;collapse of rational customers, stimulate emotional Shoppinggt;gt;, in the text in the case of some teacher, Shen wrote: ... ... Such as 8600 yuan a electronic lock, how to get customers into a positive or a positive emotional rational being? Perhaps, only to make consumers feel very unsafe at home, and this insecurity would jeopardize stakeholders, such as the Dear person ... For example, the pursuit positive advertising to emphasize social norms as the conscience of rhetoric to the more effective. For example, anti-riot in the promotion of intelligent lock of King Arthur, we hit the target customers that the ads: “You can save money, but you can set the lives of families and disregard it?” “Flower 8600 yuan, is for the family to buy insurance for the safety of a lifetime “,” You are a responsible man? ““ Why are you not willing to spend the money, leaving the closest person to you at risk? “wave after wave the conscience of the bomb along with the public security organs directly to the