Consumer psychology from the younger generation to talk about the concept of advertising planning update.docVIP

 PAGE \* MERGEFORMAT 9 Consumer psychology from the younger generation to talk about the concept of advertising planning update Increasingly influential on the market today is probably the main consumer of the last century one child born after 80 years, after the short ‘80 ‘. QQ racial or commonly known as the younger generation. These people than their parents lived in a relatively affluent life, from childhood by the care, dependence into the nature of our brothers and sisters can not understand the benefits of ownership. Therefore, because of this feature in the education sector are often to blame. However, the younger generation has an independent personality, thinking, and the pursuit of cool, demonstrate personal qualities, but also by marketing and business management sector attention. As an advertising planner more attention should be targeting younger audiences, in a certain sense, they might decide the future of advertising and corporate destiny. First, the younger generation of consumer psychological characteristics Was born in the same time people are common social, political, historical, and economic environment, and they may be the same or similar values and behavior of modern marketing theory whereby a new generation of the population division of opinion. Marketing circles as the United States the population is divided into three main generations, namely, to 60 years after World War II baby boom generation (Baby Boomer), the Vietnam War in 1979 X-Generation (X-Generation), and the younger generation or the N generation ( Neo-Generation). Here is the younger generation born after 1980. Over the past 20 years, U.S. scientists learn from the marketing division of the theory that the population from generation to generation, especially for the younger generation’s psychological characteristics, planning a series of effective advertising and marketing strategy, even the market miracle. This phenomenon is explained from the consumer behavior of di