Content of popular culture to give the brand - recalled ideology Advertising.docVIP

 PAGE \* MERGEFORMAT 12 Content of popular culture to give the brand - recalled ideology Advertising Popular culture and ultimately star. Advertising as an accomplice and Lianjin popular culture, not only created a great deal of merchandise star, also made a lot of idol-based industries. In the sky of Chinese advertising, the Hong Kong stars shining stars, and Xu Shunying should be hottest in the country in recent years, the most star quality, one of the most fans. From about 97 onwards, Xu began to shine with her impressive work, the frequency sweep Times International Prize Award and the Asia Pacific region, followed by a interview, lectures, dialogue, evaluation, in dazzling colors stage spotlight, the Hsu’s work with her flamboyant and unstoppable “stream of consciousness” into the mainland advertising enthusiastic dreams. It can be said, either as individuals or as representatives of certain types of work, as no one else can Xushun Ying advertising in mainland China have such a big impact. Even many ads young people, talk about Xu Shunying and ideology (type of advertising is likely to be considered a lack of professional depth. Xushun Ying has become a popular. So, let us for the time being away from the halo of stars, visiting her about Xu Shunying what the what the next ad drugged. Cultural fashion show of women’s obsession Order Xu Shunying reputation soared in the Sunrise Department Store, its advertising became an alternative face of her outstanding creative people, and those who become the new fashion Liyan.’s Decades of advertising in the operation, she created a series of shadowy visual images and many Yijingyizha fashion statement, such as: “Fashion is a clever political, politics is a clever costume.” “recession will not make me uneasy, the lack of desire to buy will make me uneasy.” “Fashion in patients with a strong aphrodisiac.” “three days does not buy clothes will feel terrifying,” and so on. The ad contains a strong conceptual, fa