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 PAGE \* MERGEFORMAT 4 Copied reproduced copied In fact, many companies are not the big success of innovation success, but the success of replication, such as most of the chain. There are some business practices are not even replicate their success, but copying someone else’s success. Copy and innovation, like yin and yang of nature, who can do without. The problem is not the lack of many enterprises innovation Yang, but the lack of replication of the yin. An operator of his 2011 plan to me, asked me to help him put checks out of ideas. In his program, I see a lot of new ideas and thoughts. The existing three products, he wants to do two new products. In the existing channels, he also added three new channels. In addition to the existing customer base, he wants to add two new customer base. In the few existing sales model, he wanted to try a new model. When he describes his ideas for the future, when I saw him revel in his dream, his eyes full of the new year unlimited expectations. I felt he wanted from me to him a people spend a lot of effort to do it plan recognition and praise. But I said to him: I am very sorry, in your plan, I see innovation, innovation, re-innovation, but did not see a little bit more realistic replication. In fact, an annual plan should be replicated in 70%, 30% is innovation. I asked him: You do not summed up in the past year, what are you doing well? In your plan, there is no past to have been proven innovations copy, copy and then copy? He said he does not think much of these, because the feeling those things we all already know, repeat an already would do nothing for him, challenging him as the primary task is to lead the operators we innovate. Innovation is indeed important. Without innovation, there is no unique pursuit, a business can not go far. But just know that innovation does not know to zoom into successful innovation by copying can not zoom in, this is wrong, and this error may be that we do operator