Continued to make the brand vitality brilliance.docVIP

 PAGE \* MERGEFORMAT 18 Continued to make the brand vitality brilliance Brand visual identity is the most allows consumers to direct, rich sense of associate company of the enterprise content and product image, the play is the guiding consumers to the brand that is rich in active associations and emotional perception. The event of any enterprise’s brand will affect the consumer brand new (direct) cognitive experience and ideology, (D) feelings, but also decided that the brand’s future development direction and strategic layout, the development of enterprises strategic decisions of enterprises The overall marketing strategy and brand strategy. Let’s take a look at the following cases. In April 2003, Lenovo Group, announced in Beijing, the official opening of the new group identity ‘,’ with ‘‘ instead of the original English identity ‘Legend’, and worldwide registration. In China, Lenovo will maintain the use of ‘English + Chinese’ identity; in the use of English overseas is a separate identity. July 28, 2003, Amoi launch ‘China’s best brand engineering’ opening ceremony and launch a new brand identity - has demonstrated Amoi 3C integration of industrial layout strategy and internationalization strategy. October 18, 2003, Huaqi altar released in Japan ‘Patriot’ a new international identity - ‘aigo’, sounded the clarion call to enter the international. March 11, 2004, Kingdee Ritz-Carlton Hotel in Hong Kong held a press conference to announce almost a decade to replace the use of corporate logo, company’s new logo better reflects the international and the pursuit of innovation, performance towards Kingdee International, towards of the world’s confidence and determination. September 16, 2004, with 75-year-old multinational companies - Unilever (UNILEVER) headquarters announced: Global owned subsidiary of Unilever, will enable the new company logo, to December 31, 2005, all the joint Lihua introduced products, the packaging will use this new logo. Unilever’s n