Construction of four-dimensional space of the modern enterprise.docVIP

 PAGE \* MERGEFORMAT 18 Construction of four-dimensional space of the modern enterprise Modern relationship marketing theory, business is the socio-economic system, a subsystem, corporate marketing goals are subject to a number of external factors. The modern enterprise must be self-exposure to the socio-economic environment, to plan business marketing strategy. This theory stressed that corporate marketing is regarded as a business and consumers, competitors, intermediaries, government agencies and social organizations, the process of interaction took place, correctly handle the business with these organizations and individuals is the relationship between the core of corporate marketing and business success or failure of the key. In fact, with the increasingly well-developed market economy, enterprises of social relations become increasingly complex, There is an urgent need for enterprises through their own efforts to slow business and social aspects of friction, so that a harmonious interaction, creating a good relationship atmosphere and social environment, thereby expanding commercial viability of enterprises. Modern relationship marketing theory, these relationships are epitomized in the enterprise and customers, enterprises and intermediaries, businesses and governments, as well as the relationship between business and the community, the relationship between these four treatment-to-business marketing strategies as well as the impact of corporate image maximum. Modern enterprises should focus on long-term interests of peace efforts, coordinate and handle the relationship between these areas. First, to establish and maintain good relations with customers is the basic guarantee for the success of corporate marketing. A modern market economy conditions, customer relationship management and development of the enterprises have an increasingly important impact. Customers are the basis for enterprise survival and development of competition in the market is ess