Conference Marketing Innovation from the market to the market to.docVIP

 PAGE \* MERGEFORMAT 13 Conference Marketing Innovation from the market to the market to When the area manager to operate successfully in other markets as a model for a product was ordered on the occasion of crisis in order to ‘savior’ to take over the identity of a new market, the more inclined to rely on experience as Regional Manager is very easy to think that the company does not that fancy in my experience of successful operation in other markets before they let me take over this market? Thus, we see a lot of success in other markets, the regional manager, taking over a new regional market, not a pragmatic understanding of the market, make the diagnosis, but based on their subjective experience of the market assumptions, hasty development of market operation program, ideas, or That line of thought, practices, or that approach, the result is not successful, but the market has been merciless to steal replaced failed. Failure has become the mother of success, in fact, superior to the regional manager for an important appointment, not so much because the eyes on their experience, as it is because the eyes on the underlying capacity, regional managers should be aware of this, in the new take over the market diagnosis, we must resolutely resist the temptation of experience - because the market a strange, difficult collection of information, experience, can easily come out to speak. How to resist the temptation to experience it? To have a ‘zero’ mentality, swore experience, based on new takeover market, which itself immersed and do a down to earth area doctors. Remember: the same symptoms, crux of the problem may not be the same, the same symptoms, may need to open a different prescription. Below to July 2005 I took over in mid-Urumchi Aetna nucleic acid market experienced after the successful launch of the arduous process of exploration analysis for everyone to play a role in attracting valuable opinions. Prior to taking over the market in Urumqi Aetna nucl