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Conference Marketing the core topic of the six leading-edge
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Conference Marketing the core topic of the six leading-edge
Conference marketing, direct marketing network, advertising channels, industry, health care products in China are three main marketing model, subject to strict restrictions on direct sales will become the minority game; advertising channels results decline, weak innovation and the larger environment, the meeting was once high hopes for marketing However, due to follow suit by many people, but also encountered many problems and confusion, the following more concerned about employment in the recent six issues, personal observation, in order to serve as a catalyst for all to discuss.
1, the meeting will be marketing the government block?
Direct Law was promulgated, not only direct sales network model under attack, the meeting also brought marketing variables, because the fight against illegal pyramid scheme is bound to be more severe in some respects, the Conference of marketing ‘very much like a pyramid scheme’. In particular, late last year, Beijing issued a relevant local laws and regulations to restrict the science community also has a wind vane observed policy changes. Because if science does not allow the community and open association, it will not allow multi-level such as direct and allocate no more than 30% of the same, the traditional marketing conference will be unsustainable.
I have been concerned about the developments, and to the end of 2005, despite a slight peace of mind. December, No. ‘Chinese merchants’ magazine has a national
SAIC Fair Trade Bureau Director Wu Yan crack down on pyramid selling Office, interview, talking about this issue. Wu Yan Director noted that: ‘the broad direct marketing, such as TV shopping, mail order, self-production and marketing and other business enterprises to adopt the meeting does not limit sales model,
At the venue no restrictions on sales to consumers, but if consumers turn to others introduced a profit, they not work ‘.
Ob
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