Conference Marketing Model of.docVIP

 PAGE \* MERGEFORMAT 9 Conference Marketing Model of Looking back on health care products industry, from the eighties of last century started to now, the short period of time for 10 years, the rapid development of China’s industrial economy, one of a new growth point. Health care products industry output in 1984 compared to 20 million by the year 2000 the output value of China’s health products industry reached 50 billion, however, due to health care products industry, a crisis of confidence, leading to health care products industry, the boom-bust in 2001, output value of health care products industry only 300 million in 2002 health products industry output value of less than 200 million, health care products industry into the winter. Although health care products industry is in the winter, but in the winter, the are still some health care products companies have done is booming, such as the Zhuhai their later years, the sunset US nucleic acids, nucleic acid, etc. Jane Austria, these enterprises have adopted Conference Marketing (also known as Friendship will be sold) and marketing mode. Conference Marketing concept Conference Marketing is a database marketing, which is the specific consumption of objects through the collection of data and information, creating databases, and then summarized the data information, analyze, organize, and classify according to demand conditions, target consumer groups, re-use of session ( club, tea party, etc.) in the form of target consumer groups to participate in the invitation to conduct a targeted sales marketing mode. Conference Marketing can be divided into three steps: Step one: gather specific data and information to consumers, the establishment of databases. Through various channels to collect consumer information, which include: consumer name, age, home address, telephone number, household income, health status, and establishing consumer archival database, and analysis of these data collation, to consumers under