Confidence and determination - 2012 Central Television advertising tender gold resources perspective.docVIP

 PAGE \* MERGEFORMAT 7 Confidence and determination - 2012 Central Television advertising tender gold resources perspective Cheung Wing Man │ dissemination of market and media research center ‘388 companies, 76 million, in the - standard!’ November 8, 2011, with the hand from the hammer down the auctioneer, 2012, CCTV advertising resources on-site bidding out the gold standard marked the first of more than 50% higher than in previous years the price drop hammer the transaction, the atmosphere into the first climax. As announced one follow-up answer, CCTV 2012, total gold resources advertising the tender to more than 14.26 billion eventually, growth rate of 12.54% compared with the results satisfactory ending. 2011 is the ‘second five’ first year, the first three quarters of GDP growth was 9.4%, the estimated annual growth rate of about 9.8%, and this pre-tender gold resource advertisement income growth than GDP growth , reflecting the large number of enterprises of China’s economic development in 2012 the confidence and determination. Hot Products continues to heat up As we all know, CCTV tender annual highlight focus on the standard version of the core and A special two resources, these two resources, the subject matter covered up, winning more than accounted for the greatest, while the annual highlight of the event will focus on hot spots in the same year class and timekeeping competition for resources. 2012, Standard Edition, A special two resources by enterprises remains favorable for the successful bid amount of the total amount accounted for 46.8%, while the timekeeping, the Olympic bid amount of resources is also fierce, often hit a new high. As the customer to determine the value of resources become more stringent, ‘limit Drinking’ limits alcohol clients broadcast in prime time 19:00-21:00 number of articles, making wine since the time the customer additional resources arising from the concentration prices are significantly enhance the