Conference Marketings short board.docVIP

 PAGE \* MERGEFORMAT 5 Conference Marketing’s ‘short board’ Ancient times, installation of water tools ‘barrel’ is formed by the convergence of the various wood, if there is a high degree of wood than other wood or wood that gaps between the close, the water will flow out of the meeting marketing From EMKT. among the various departments ‘passing the buck’ is a short board, the staff attitude is a bad short-board pay attention to business management is the greatest contempt short board. The meeting will now marketing competition is the homogenization of the competition, our products are selling points and the competitors are not too many differences, our marketing model and its competitors the same. Industry as a whole seems to point to the end of their rope. We all want to break through the current ‘prisoner’s dilemma’ situation, but how do breakthrough? Where is the break point of entry? I can assure you: improve management system to improve the team execution. Marketing is no lack of monomer at the meeting of the executive power - ‘individual heroism’, the missing is based on changes in the market as a whole coherent execution. Many of our conference marketing managers are aware of the importance of execution, but has got its priorities, is superficial. Palliative, not raise the fighting capacity of the team. I think the conference is weak and the implementation of the marketing team of this phenomenon, specifically in the following areas: First, co-ordination between departments or employees of poor: Between departments, between employees for their own interests, mutual ‘passing the buck’, to shirk responsibility, this would affect the team’s execution. Second, the team poor stability The team for many years to go back to look up to, older employees less and less, or even half of them recruits six months, employees, staff turnover rate, this will affect the team’s execution. Third, poor staff motivation Each new employee first came to the company a