Continue to break out of the rice wine tough fight broke out on the ground.docVIP

 PAGE \* MERGEFORMAT 11 Continue to break out of the rice wine tough fight broke out on the ground Deserves all the attention to the development of yellow wine industry people were pleased that the rice wine manufacturers and distributors exchanges and cooperation between the clearly accelerated. Especially in the ‘sugar, tobacco and alcohol Week’ and other media of continuous coverage and rum in the spring of 2005 under the impetus of the original breeding ground began to move out one corner of the yellow wine ‘purdah’, popular in the external market ‘increasingly popular’ any more. In retrospect, from the second half of 2004 to 2005 during the spring of rum, it should be said that the yellow wine industry started trying to break through the national market for the first time, while the rice wine market is undoubtedly the biggest breakthrough in manufacturers to launch a ‘high-altitude performance’, that is, with professional media to enhance communication and propaganda offensive launched in the rum. Seeking to expand overseas, as opposed to ‘high-altitude performance’ in terms of development, market expansion, building channels of special urgency. It is in this context, the rice wine market has set off a second breakthrough, but the process is a mixed blessing. From ‘high-altitude performance’ into the ground to promote In recent months, Zhejiang and Shanghai Shaoxing rice wine between the two places and medium-sized manufacturers have moved to other towns the market, started a battle for market share. Especially in some key markets, several business executives is even more proactive, in-depth market. Such as Xi’an, the ancient Yue Xuan Lexin Shan, general manager of Dongfeng Shaoxing rice wine with the Deputy Director Pei-China to the unexpected. According to report, two chiefs are to study the market in Xi’an and focused on the deployment of market development strategy: the ancient Yue Shan Xi began to adjust marketing strategy, and has been identified