Cosmetics future development of marketing channels.docVIP

 PAGE \* MERGEFORMAT 10 Cosmetics future development of marketing channels In the pace of development of China’s market economy under the economic growth China’s cosmetics market has increased very significantly, rising living standards, Channel fancy cosmetics companies have long turnaround plan, the direction of future channels to make a solid foundation to prepare! Fancy cosmetics companies in China in the direction of reform policy on the channel, they have to seize the market channel opportunities for the future direction of development laid a solid foundation, a business or a part of the brand can not be ignored. Years, the cosmetics industry has been a battleground in which, as people’s living standards, local enterprises are Chinese cosmetics made in the marketing channels of reform and expansion. Like some of today’s marketing channels: department stores, business Chao, KA supermarkets, cosmetic boutiques, brand stores, chain stores, drug stores, pharmacies, beauty salons, the former backyard shop, e-commerce channels, these channels almost cosmetics companies important target market channels of being. The marketing channels are being fancy business restructuring is a major brand development and expansion of channels, only channels open to establish a real awareness, expand market distribution channels, this allows companies or brands have a very good direction to steady walking, can improve faster visibility, market share will have significantly improved. Marketing channels in the cosmetics industry to become an important business and brand development resources, such as Procter amp; Gamble’s Head amp; Shoulders, drift and other soft market leading brands in the terminal position, almost the majority of the terminal to meet the needs of consumers, in the terminal market, Head amp; Shoulders, Rejoice and other products these big ads on the sky over and over, no one does not know P amp; G products. There is also the world’s largest cosmetics L’