Cost less but seriously and positively the dealer!.docVIP

 PAGE \* MERGEFORMAT 9 Cost less but seriously and positively the dealer! Run-up is an established FMCG companies have good brand awareness and reputation. However, the cost of rapid growth the past two years (once as high as 60% of sales), resulting in greater sales, corporate profits thinner. Run-up determined to cure cancer pain. They carefully analyzed the cost of each examination and approval, issuance, payment, and supervision and a series of links and processes, as well as stakeholder interests and dealing with proceeds of units of attitude, the last use of ‘cost-sharing method’ to encourage dealers in ensuring the effect on the market under the premise of controlling marketing expenses. The savings into the way companies adopt to deal with, distributors can get savings of 70% or 80%. This method is a line at a cost under control immediately, and the market better. Run to achieve the original policy and come up with 40 points, cost of sales to dealers, they feel that not profitable; now for only 35 points, dealers are enthusiastic agreement. A bit strange in this matter! But as one dealer put it: on the one hand the cost of participating in control, the effect can be predicted, costs can be controlled; the other hand, can justifiably make a profit from the sales of the costs. A typical example is that there is a small dealer in Jiangsu Province has only spent eight points, the cost to achieve the goal on the performance of sales of 1 million, year-end awards a cost savings alone took more than 30,000 yuan on the multi-, Which dealer do not be jealous? ! Run-up to the spirit of the concept of benefit sharing with the distributors, by virtue of a ‘cost-sharing method’ and distributors to achieve a good imagination, in the absence of increased marketing investment, and even into tight circumstances, not only the speedy settlement of the cost the crisis, but also take this chance to once again quickly crowding market share and become the first brand. D