CSPC PK Harbin Pharmaceutical medicine changing situation in the Who are the heroes-.docVIP

 PAGE \* MERGEFORMAT 8 CSPC PK Harbin Pharmaceutical medicine changing situation in the Who are the heroes? Pharmaceutical giants to break out new games CSPC in selling health care products, drugs medicines free to start Kazakhstan 6 drinks, this year’s pharmaceutical industry emerged a new phenomenon. Along with the regulatory measures on the drug companies the gradual implementation of the marketing strategy for the pharmaceutical industry has begun to gradually bogged down in the drug regulatory norms gradually improve the situation, I always eloquent, as if overnight, without exception, drug companies into a stuttering, voice has been strictly controlled. First, the health food industry since its birth ushered in the first quarter of winter, thus generic drugs and prescription drug industry, forced by the situation began to have diving, looking for new ways to brand promotion. As a large drug companies, stone medicine and HaYao in the changing situation in the round, becoming China’s pharmaceutical companies, the first sign of marketing innovation and enterprise. CSPC select ‘fruit Wellcome’ HaYao select ‘My Fair Lady’, are in the enterprise ‘aphasia’ plight in the breakthrough, from the two body, we see that drug marketing is undergoing change in Dislocation - roundabout publicity began become a marketing communication in new ways. As a new marketing tool, this dislocation through the publicity of enterprises other brands to achieve brand publicity, and thus indirectly, other products to build corporate brand image, promote product sales. With an annual turnover of billions or even tens of billions of enterprises, but there is no way to get consumers to feel its presence, it is undoubtedly dangerous. In some product brands can not be directly the case of promotion, with the help of the corporate brand promotion to achieve ‘a borrowed boat’ The purpose is undoubtedly extremely important. ‘Fruit Viacom’ and ‘My Fair Lady’ are all stepped in Tiaoqitailia