Credit card how to market-.docVIP

 PAGE \* MERGEFORMAT 28 Credit card how to market? Banks are aware that banks should carry out market-oriented transport to do the same time, almost all chose the first part of the financial products to its market-oriented transport to do. Including foreign banks entering the Chinese early in the network and client resources where there is no advantage, but also spontaneously chose the typical financial products as a means to obtain a customer’s primary Cut. But on the other side, the consumer has been a wide variety of financial products get the dazzled, overwhelmed. With so many ‘looks similar’ products, consumers become confused. The above phenomenon shows that: the financial products is currently attached great importance to the banks of the main competitive tool; but the consumer to reflect at all the bank’s financial products marketing and promotional effect is not very good. There is a bank’s department chiefs, and I say: We are both from scientific and technological development or the promotion and publicity, both invested a lot of manpower, material and financial resources, consumers are always refused to buy it? In fact, not only is this a concern to CEOs of these issues. There are many bank CEOs more and more confused: It is now the financial products are similar, we have to attract and win customers on what basis? This involves a question: how banks conduct financial product marketing? How to carry out effective financial product marketing? This is a great headache, the banks are also very concerned about the issue. The credit card as the bank’s core retail business by the domestic banks attention. Meanwhile, the little plastic card is also the spokesman for banking services and brand, as it is to give the Bank of intangible services, the best form of tangible, but also establish a distinct personality and brand identity distinct from other major carriers. So, today, as represented by credit card only to talk about the marketing of financial pr