Crisis era pharmaceutical marketing where the road stretch-.docVIP

 PAGE \* MERGEFORMAT 8 Crisis era pharmaceutical marketing where the road stretch? Background: It is reported that the financial turmoil in the first half of 2009 really appear, and the new medical reform program will also be the official debut at this time the one hand, global economic slowdown brought about by market volatility, on the one hand is the new medical reform brought about by market expansion, how the pharmaceutical companies ‘stock of the situation’ find their own marketing world? With this topic, I accepted the ‘China Pharmaceutical News’ interview with marketing, editor, The following is a detailed interpretation for the related issues. ‘China Pharmaceutical News’ Reporter: Wang Yue 1. The new medical reform brought about by the market expansion has become a consensus, the industry estimates: The new farmers market will bring together additional capacity to pay about 400 billion yuan, the community health care market, new capacity to pay 50 billion yuan -2900. In terms of drugs accounted for 50% of the proportion of revenue estimates, the new IICA’s new drug consumption capacity of about 200 billion yuan, the community health care market of new pharmaceutical spending power of about 250 billion to 140 billion yuan. Should pharmaceutical companies sink terminals, in order to develop market-based primary health care? Wang Liang: First, here is the enterprise’s own location and product availability problems. Pharmaceutical enterprises under the control of stock of the situation in the State Administration will reduce the market operation in the process of discomfort problem and would allow businesses time to adapt to change industry and channel development. But it is also divided into two problems. For those who are already in the OTC drugstore chains, or channels of commercial logistics companies operate their own special characters, you do not need to position their business to do larger adjusting steering the development of primary health