County-level dealers how to break through the development bottleneck-.docVIP

 PAGE \* MERGEFORMAT 14 County-level dealers how to break through the development bottleneck? Mr. Wang is a suburban counties of Hebei, Shijiazhuang an agent, distributor’s name sounds very familiar with several of the wine and beer, there are two mini-delivery car. Less than 6:00 to get up every day, open bills of lading, inventory of goods, and then loading, road, along several fixed routes, to the countryside to the retail delivery. The stores are mostly family-run shop off the assembly line, and stores haphazardly stacked with goods, Wherever he went, Mr. Wang will be the same as the guys helped to the store owner unloading, and then simply ask the boss about sales situation, remember to carry a small book, continue to hurry down to a retail store. Cycle, year after year, repeating the same work. Mr.Wang 50 million of annual sales fluctuations, the company has two sales staff also work part-time drivers, excluding staff salaries and vehicle maintenance costs, tolls, oil and fees expenses, net income in the tens of thousands Mr.Wang . Pain and yearning of the county-level dealers Due to the limited capacity of rural market consumption, the price is a big selling bottleneck. And a secondary market is different is that dealers do not want to sell well-known brands. On the one hand, well-known brand of high prices, consumers can not be accepted; the other hand, due to well-known brand product prices more transparent, channels at all levels are not on the price increases. Therefore, the county level and below, channel distributors, not on the brand a little cold. Why are so many county and township markets low-cost brand-name products? One dealer told us that almost every dealer has its own OEM products, or professionals from small wineries sell exclusive brands, because the product prices can be set their own high profits. County dealers preferred to go to OEM a product, but also unwilling to purchase from other agents there. County market, the consumer’s o