Culture spokesman building crisis firewall.docVIP

 PAGE \* MERGEFORMAT 5 Culture spokesman building crisis firewall Information is already coming era of globalization, the information in the face of overwhelming, if not an authoritative voice, messy information easily upset people’s minds, to the enterprise incalculable trouble, so they came into the company spokesman. Company spokesman is to spread information and maintain the corporate image management, corporate public relations crisis, the central figure in the modern enterprise management, has an irreplaceable position. A crisis, companies panic Although the company spokesman has such an important position, but in China, the company spokesman development is lagging behind, had not kept pace many companies tend to negative news appears only after a temporary spokesman rush to face of a media siege, cramming, the effect is clearly not ideal, and sometimes not only impossible, ‘the correct and effective’ to guide public opinion, but the fuel, this will only loose lips. In a variety of industries, pharmaceutical companies setting spokesman job is particularly important. Pharmaceutical industry because of its particularity, in the event of negative issues, handled properly it could be disaster, spokesman for the overall quality of the more demanding. Many pharmaceutical companies failed public relations crisis has told us News spokesman was not a ‘just for fun’ nature of the job, it needs not only questioned in the face of a man to speak out, but need to know how to speak a spokesman! In China, a professional press spokesman is a scarce resource, in the pharmaceutical industry spokesman and even fewer! The media, Chinese spokesman even more immature Immature compared to Chinese spokesman, press spokesman for the foreign companies has been well established, there are four major differences between the two: 1 different positions of the press spokesman for the agency is essentially where the voice, so to speak where the position should be his body