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Customer log - a magic weapon for customer service
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Customer log - a magic weapon for customer service
The importance of the customers here is not to say, anyone in the sales people are well aware of. The maintenance costs for existing customers is far less than the new customer development costs, and safeguard existing customers, so that the amount of existing customers on the development of new customer than to be much easier. In addition to investment fraud and marketing fools, who are willing to buckle down to action-foolish pick sesame thing.
Therefore, many companies started to build a dedicated customer service department, to build customer profiles, making customer service card, the designated officer dedicated customer service, regulate the content of customer service, training, communication skills, a number of customer service and so on. However, enterprises in the implementation process of customer service will continue to face various problems: staff turnover led to customer service out of line, the customer records are incomplete, leading to investigations and the same thing no matter to deal with waste people money and customers are sometimes unable to verify the company had made the commitment, the customer Samples of materials to support management of confusion (chaos with one or more distribution) result in a waste can not be timely detected by customers happen to the (abandoned Chuanhuo or an increase in investment, etc.) should be taken not to read customer sales to find the state to help customers effectively increase sales method. Customer service work is to just stop saying that we listen to the client, the customer asked us to do low-level state and can not really drive sales, control sales of the initiative.
In early 2005 I took over the sales department of a company, but because of internal changes, with sales experience sales staff is running low. As the company in trouble in a short time new tactics into the elite is unlikely to sell, leaving only the highest
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