Daily Chemical Industry Competitive Analysis.docVIP

 PAGE \* MERGEFORMAT 15 Daily Chemical Industry Competitive Analysis My daily chemical industry developed rapidly in recent years, an average annual growth of about 13% over 2010, total sales may be up to 800 billion, but as the market matures and development, daily chemical enterprises increasingly fierce competition among , competing trend has become increasingly obvious; L’Oreal acquired a small nurses and Yue-Sai, but also sounded the clarion call of industry consolidation. A large number of daily chemical enterprises, especially small and medium sized enterprises were forced to stand on the crossroads of success or failure, must change their competitive strategies to enhance profitability; to a clear and understanding of daily chemical industry, source of competitive advantage, and thus take full advantage of the opportunities available. Here we use Michael Porter’s ‘Five-Factor Model’ competition in the Japanese chemical industry strength and profitability analysis, that the companies provide some contingency ideas. 1, the potential entrants eager to Daily chemical industry because of its huge market space and high profits to seek business opportunities to attract a large number of capital, many people outside the industry eager to holding cash at hand to be into. (A) may enter and the entry method 1, foreign intervention in this one after another. A number of diverse business enterprises will be looking to invest in daily chemical industry: Wine giant to enter the day Wuliangye, the introduction of ‘wire-tzu’ brands; Wahaha Group test children’s cosmetics, water, etc.; health, medicine and Jinan Dongfeng Pharmaceutical joint development of new skin mites Ling-series products; pharmaceutical companies in their professional backgrounds to enter daily chemical industry is especially noteworthy. 2, multi-dealer experience and strength began to build their own brands, such as the JIUXIN Group to create the ‘mite-ting’ the brand. 3, a number of daily c