Dairy battle of taking into account channel.docVIP

 PAGE \* MERGEFORMAT 19 Dairy battle of taking into account channel Early this year, has no intention of chatting with a friend when talking about growth in the proportion of drink Shique unexpectedly found that a prefecture-level market in Shandong decline in the proportion of drink-laws is precisely the increase in the proportion of dairy products, the findings suggest the development of dairy market is gradually infiltrated into in rural areas, but also an alarming speed. From the current situation of dairy market development, urban residents have the habit of daily consumption of dairy products, while in rural areas did not meet the consumption level of urban residents, but growth is enough to illustrate the potential of market development, it is this trend so that dairy products manufacturers in the market competition with its growing site, channels battle intensified. Promotional discounts becoming a commonplace means of dairy products after the end of competition has reached a white-hot stage, consumers enjoy the benefits at the same time, dairy factory was occupied for the channel of the huge amounts of money to pay the price, we can see in this scramble for the terminal and the deductive channel was not an easy battle, even better than milk dispute, then the worries follow. City ChannelChapter Although technology continues to improve the preservation of dairy products, the manufacturers might also have the name of ‘enclosure’ of the flag, but the layout of the market apart from Mengniu and Yili can be seen everywhere throughout the country, other brands such as Sanyuan, Sanlu, Guangming Du has its particular sales region, ternary position ourselves as a Beijing market, Sanlu in north China, the Central Plains of military significance, while the light in southern China, especially in Shanghai Xiongbayifang; their difference is that New Hope Group, acquired in Sichuan Huaxi Dairy later, in the national campaign launched a series of acquisitions has