Dairy focus of competition.docVIP

 PAGE \* MERGEFORMAT 14 Dairy focus of competition As soon consumer goods in a major category, dairy market after 4P: (product, price, channel, promotion) of the competition, they began to 4C: (customer, cost, convenience, and communication) to make changes. This will be the anchor of competition, equilibrium points, check points, the end result and the starting point that is the focus. To explore in depth the status quo and future dairy industry to compete. First, the anchor of competition, product competition, with the economic development in transition 1, Lei Feng, the times the product or the product is called the concept of the planned economy era. The times make both red and expert co-operative, we bent to the public, because of the severe shortage of materials, plant to produce milk to worry about as long as the sales, when supplied to a number of quantitative units or high-priced luxury goods for sale, when the country of his targeted at health care when the goods are for the state of this group of workers to the goal of communism is to say, produce a good product, everyone is busy making a baby’s mouth, that time only the milk. As long as produced is to contribute to socialism. 2, the initial product concept. The early ‘80s, the state realized that the reality of the baby shortage of milk and started according to plans and approvals in a number of co-production of milk products a sentinel. Only Sanlu, bright, Wanda, known as the three major dairy. After the transformation from a planned economy, people’s living standard has been some improvement, people are not satisfied with full, part of the first money-makers want to eat, but also nutritious. Dairy products, consumer groups began to increase, but the state code for the dairy products are still more stringent controls. Not meet the national standard does not allow the production of dairy products, plus information transmission speed is relatively slow, these macro-environment. The other hand, t