Dealer development of two cutting edge.docVIP

 PAGE \* MERGEFORMAT 5 Dealer development of two cutting edge A friend is a Sichuanese, in this place has been for almost a decade of history, and now has had his own company and sales team. In his view, this decade was an unusually brilliant. He is very well-known one in their local beer brand, is now far behind the introduction of the city. At the beginning of the manufacturers did not support, he a man with several local brothers, do a very impressive. So, the manufacturers see the real value of the market, decided to set up factories here. Was originally a happy thing, but the attendant is even more grim reality. As a friend can not sell the capacity to meet the new plant production capacity. Several friends have been relatively mature distribution area, but directly to the manufacturers to manage it. More importantly, in this city, such as the spring bamboo shoots as the emergence of a number of large and small, relative to the same goods dealers, the second groups of providers. Manufacturers no longer gives a friend a special policy support, are no longer divided into regional distribution products. The original advantages of friends vanished. A friend is very distressed, in order to survive, must find a new economic growth point. After years of market operations, manufacturers in order to be able to directly control the terminal, the marketing reach has been extended to all levels of the terminal network. Dealers advantage of greatly weakened, turned into a haven for manufacturers to transfer operational risks. Manufacturers distributors more important factor value, it became a distributor of financial strength and distribution capabilities; However, because the distributors have formed a local influence, interpersonal relations, and network resources are still quite a lot. Therefore, dealers compete with each other dimensions also intensified, there are a lot of friends because of dealer profit, have changed careers to explore other business opportuni