Depth of marketing into the marketing functions of the building.docVIP

 PAGE \* MERGEFORMAT 10 Depth of marketing into the marketing functions of the building Depth of marketing is not just marketing tactics on the front of the effective control of network and operating mechanism of the marketing system as a whole building, construction of marketing functions need to run the system in the overall depth of the request of marketing for construction, difficulty is how to transition. 1. The functions of marketing, organization and operation Director of Marketing to the headquarters staff in sales for most of the state fire support, decision support functions of the headquarters building of relatively poor results, strategy and comprehensive set lead and lack of personnel work more disordered, positioning rights and obligations are not clear responsibilities, functions missing bit serious at the same time lack of guidance on the regional market. 2. Operation and functions of the reasons for building Depth of focus in the import process of marketing decision-making and regional conflicts flexible grasp the depth of marketing requirements to become a leader in the regional market trader can effectively play the role of party, armed from the huge number of regional distributors control a huge difference in the various regions of the network, together with Most of the operator region is a neophyte, this process needs to support the regional market is especially when many headquarters staff are in the basic fire-fighting state, leading to development of the functions of the original can not be developed. Another problem caused the background out of touch out of stock research and sales, plans keep up with changes, marketing plans play no rhythm, this is because the depth of marketing in the import process, the need to strengthen the maintenance of market order, so that sub-field home, the protection of the area dealer from external shocks, anti-series products in the need to increase investment in technology, such as the various