Differentiation must be splitting hairs do-.docVIP

 PAGE \* MERGEFORMAT 3 Differentiation must be ‘splitting hairs’ do? Now marketers are advertising market, more and more difficult to do with emotion, and in order to find a distinctive strategy for creative really a bit like ‘an egg inside the bones’. Excess materials, products, uncommon phenomenon of a high degree of homogeneity, where talk about; more terrible in marketing, the thinking on the phenomenon of a high degree of homogeneity is also intensifying, and the one hand, ease of dissemination of information for people to bring more the opportunity to learn from the other, let the emergence of a new thing can easily be imitated, such as in previous years, some of the so-called master plan done something in the present even if it is ordinary people’s eyes are not what the new stuff at that time was popular in China, but now may seem like an incredible! Thinking of copying and imitation of those who followed, it may be the most convenient strategy, but want to create a market bright spot, and create new markets, creating the leading brand personality brand enterprises, thought plagiarism would be suicidal. They think every day is how to create clear-cut a lot of competitors, differentiation - not just the concept of communication, advertising creative and some other has often been thought of differentiation, as well as channels for differentiation, price differentiation, etc. . But the real operation, the starting point due to the limitations of thinking, making ‘differentiate’ itself is difficult to achieve the true sense of the difference, such as thermal underwear Bipin between the various concepts, perhaps only the manufacturers themselves can engage in to understand that consumers have been business as a whole to engage in halo, and can say the difference between this concept of sense? Differentiated the starting point and impetus for real where? The answer is that consumers, the consumer’s heart. Integrated Marketing Communication is based on the