Direct- convenient through train.docVIP

 PAGE \* MERGEFORMAT 10 Direct: convenient through train More and more enterprises begin to attach importance to and use of direct marketing tool for this operation. So What is direct marketing? Direct link is directly across the middle of the terminal and consumer products to the channel to meet the sales form. Such sales form, especially for food, health care products, washing-oriented, department stores and other industries. Its function is also evident: 1. To reduce turnover link, turnover costs, the fastest speed feedback market information, and conducive to the production operation; 2. Rapid increase in the target market share, and to provide market-based advertising; 3. To ensure the correct orientation of the product; 4. to control the market, against competition. How does direct it? The entire process can be divided into three coherent steps: 1, close to Namely, the identity of uninvited guest approached the customer. This in turn is divided into initial visit and re-visit. The beginning of his visit - first of all mentally prepared, that is able to withstand 100% of the failure; the same time a firm belief that, in order to promote themselves and their companies, in order to maximize meet customer needs; in order to bring greater benefits customers and thus contributed to a good atmosphere. How close? 1. Closer to the interests of law: straight to the point to talk about products can bring benefits. 2. Curious close to France: According to product features, causing customer curiosity. 3. The story closer to France: The story-telling method, introduced in other shops, such as sales and so on. 4. To help close method: seize the opportunity to help display and so on. 5. Qiujiao close to law: as the client as an expert, ask him a question. 6. Giveaways near the law: the use of novel methods such as the bounty. 7. To solve the problem close to law: if the swap to help its inventory, repair things, is the best and most solid way. 8. Commends