Do not be model innovation Huyou a!.docVIP

 PAGE \* MERGEFORMAT 8 Do not be model innovation Huyou a! ‘Model innovation’ is the Recently the author with colleagues and clients contacts, exchanges, the most heard words. ‘Poor market environment, pattern rigid, it is necessary to achieve marketing model innovation breakthrough’ is a more general point of view. This kind of model of innovation by the enthusiasm and urgency of speaking, his seems to be to solve China’s real market and business issues the best way, the reality really true? Model innovation is really resolve the current bottleneck of corporate marketing straw do? I think not, and in this essay to remind the majority of business and marketing people not to be model innovation Huyou a! In fact, for many enterprises, is now referred to model innovation is often the unspoken words - my product is still the original products, resources or the original resources, find a new way to sell, or sell it better. It makes more demands on the model of innovation and marketing of stay in the surface (methods) on, and ‘pseudo-model innovation’ provides a breeding ground, some planners every day, the banner of the name of model innovation, seize the marketing of a (or several) of hard to make a fuss and produce some change in name only (in some cases decoction no change) and so-called ‘new marketing model’, through the ornate packaging and brag about after the sale to the enterprise, is the best illustration! Are model innovation Huyou of the four symptoms: Symptoms 1: the business model of all the problems attributed to aging! Symptoms 2: model innovation blindly without considering the actual situation of enterprises! Symptom 3: The pattern to imitate the same as model innovation! Symptoms 4: that the model of innovation is a shortcut to the development of super-normal! A correct understanding of model innovation: First, model innovation must be the actual situation of the market and the business combination! The current model of the Chinese mark