Advertising电子课件6.pptVIP

Unit 1;Are you aware of the advertisements around us?;Let’s recite!;Project  Developing an ad campaign;Listen to the first passage and answer the questions.;1. What is an ad campaign?;2. What media can you use in an ad campaign? 3. What questions should we first consider? ;Read the passage again and fill in the table.;How to build an ad 1.c_________;Anti-smoking ad campaign;Read the passage and answer the questions.;What is the subject of this ad campaign? 2. Who is the target audience for this ad campaign? 3. What is the ad campaign aimed to do?;Language study;have…in mind figure out g