Economic crisis of marketing trends.docVIP

 PAGE \* MERGEFORMAT 4 Economic crisis of marketing trends Not long ago, I went to Guangzhou to participate in a marketing From EMKT. forum. In fact, the Pearl River Delta has always been a corporate marketing practice in our country rich with vibrant, and is more interested in new trends for the marketing of industrial and commercial groups in relatively concentrated areas. In the past 10 years, Guangdong is also my point of view to express their innovation and marketing are more places. However, in the past three or four years, since the capital markets in Guangdong is too hot, marketing management and innovation in the general degree of attention decreased. Until the outbreak of the global economic crisis and the spread, and heat to reduce the capital after the Guangdong enterprises, entrepreneurs, marketing began to re-find a way out. The Marketing Forum held in Guangzhou, I hope this is the sign of warming is one of marketing. However, after the economic crisis broke out, which means that the original economic structure and management model to a large extent been subverted or been amended. Therefore, we need to focus on marketing new trends that may arise with the new direction of development. Here, I highlight the marketing four possible direction of development. First, due to the continuous development of Internet marketing technology, electronic games, business, communities will gain new impetus, with unprecedented speed to penetrate all areas, people need to explore more of the network to access information and interact with consumers and trading patterns This is a network marketing to upgrade, expand and deepen the inevitable result. Second, is the result of the green wave of environmental marketing. Global environmental protection will be obvious that the role of the enterprise to promote enterprises in the product design, media promotion, cost accounting and channel cooperation in order to consider problems in new ways. Innovative environmental