eCRM - Customer Relationship Management Internet Age.docVIP

 PAGE \* MERGEFORMAT 4 eCRM - Customer Relationship Management Internet Age Almost all of the companies are sparing no effort to win new customers, in fact, existing customers usually implies a huge new business opportunities. How to balance the two? For enterprises and businesses, the best way to solve this problem is to establish a customer relationship management (CRM, Customer Relationship Management) system, with the help of information technology and knowledge of its customers and provide customers with more in place services. Customer Relationship Management (CRM) is a use of advanced information technology to help management to achieve business functions and improve the efficiency of operations management principles, to optimize the total value of customer relations. When customers to establish business relationship with a company, they expect a particular value in return. Only when these expectations were met, they will maintain and develop the relationship. Enterprises must not only provide sufficient value to attract customers, and in order to be able to retain customers, they are more thorough than its competitors to meet customer expectations. Application Distribution From the CRM proposal of the concept to the development so far, CRM systems have a variety of industries has been widely used. Figure 1 shows the application of CRM in various industries the basic situation. CRM is the most widely used areas of science and technology and computer-related fields, this area of business due to a higher degree of information technology and their own strengths to build with customers through the CRM system, between the effective value chain, resulting in a more Great benefits. In China’s GDP occupy an important position in traditional enterprises in the CRM market share is relatively small. With its accession to WTO is approaching, enterprises will face more severe international competition, so companies like CRM, an urgent need to find new ideas, new id