Eight opportunity to explore the local cosmetics.docVIP

 PAGE \* MERGEFORMAT 12 Eight opportunity to explore the local cosmetics If Chinese domestic enterprises and multinational corporations against cosmetic likened to a war, this is undoubtedly the market a protracted war. Now, we are in the strategic defensive phase. More than our competitors such as Procter amp;amp; Gamble and L’Oreal Army, but also by foreign second and third line of cosmetics brand from each side of the attack. Beginning last year, more and more that we did not know, but made many achievements in a particular areas of expertise of foreign brands to enter China market, and frankly, the future development of China will be their top priority. After nearly 20 years of development and change, China’s cosmetic industry has entered a stage of full competition. Competition among enterprises is no longer a point to point or a face to face competition, but has evolved into a comprehensive, three-dimensional competition. SLEK to Procter amp;amp; Gamble who are thinking about the opportunity to attend classes is running out. However, the industry’s rapid development will be left to businesses large number of effective market segments, consumer behavior and changes in distribution channels gives us the possibility of transcendence ‘bend’, multinational companies also found themselves all kinds of risk, weakness and pressure. We do not have no chance. Eight the opportunity to point, you have grasped Which one? From an authoritative department of the survey data, China’s cosmetic industry sales in the past 10 years, an average annual increase rate of 25%, has become the world’s eighth and Asia’s second-largest cosmetics market. Experts predict: By 2010, the Chinese cosmetics market, total sales can be reached 80 billion yuan. This means that China’s cosmetics market is still a huge market potential for development. Such a broad market space will inevitably lead to China’s domestic cosmetics brands survive and prosper (see chart 1). The opportunity to