Eight Mistakes Enterprise Market.docVIP

 PAGE \* MERGEFORMAT 6 Eight Mistakes Enterprise Market Current domestic enterprises in the knowledge and understanding of the market that there are a lot of deviation in the actual marketing operations have also emerged in a lot of mistakes. These problems can be summed up as amp;quot;eight Market Misunderstandingamp;quot;: The first concerns the amp;quot;marketamp;quot; a conceptual misunderstanding Many businesses that amp;quot;close to the marketamp;quot; is close to the price and amp;quot;reflect market conditions,amp;quot; resulting in excessive price wars, or thinking that it is mainly carried out in order to sell, produce, supplemented by the sales pattern of transformation, and thus form a amp;quot;small-scale production, big marketamp;quot; phenomenon , causing rush Jixiang markets to the neglect of personalized product development; in the amp;quot;market adjustmentamp;quot; of the understanding, too much emphasis on adaptation needs, the lack of amp;quot;active regulationamp;quot; - that is, the concept of creating market demand; of market research is not enough depth, absence of a regional marketing plan, for understanding the uneven development of the market is not sufficient, resulting in poor decisions; manufacturing plant to build their own lack of the concept of the market system, which tends to make themselves subject to the distributor or agent. Second is the excessive reliance on a planned economy does not believe that the market This is more common in the state-owned enterprises. These enterprises to the sense of competition is weak, reaction and response capacity; over-confident that their experience and common sense, lack of market research and professional experience in market operation, leading to rash decisions and project. Many companies also rely on the formation of the planning system inertia, do not believe in role of the market, hoping to gain further on from the planning system more benefits. The third is to promote behavio