Effective way of branding.docVIP

 PAGE \* MERGEFORMAT 6 Effective way of branding First, in brand building and promotion of different brands do not learn the status of the Department 1, the brand’s most unique and most valuable part of the normally reflected in the core values. If the brand compared to a globe, the core values of the middle of the Okanagan is the axis of the globe no matter how the rotation axis is always immobile. The brand awareness is shared, it does not matter the brand of the different status, it must be there between different brands can learn from things. 2, however, different status of the brand must have its own stage of development consistent with the brand building and promotion strategies. We often talk about the brand or the brand core values, not only as a so-called CIS, and it should include the content, symbols, personality, culture, values, etc., the performance of the user, which are expressed in different enterprises at different stages have different focuses, and through various promotional strategies and means of communication to convey to the audience, into brand image and influence. Therefore, status for different brands, the stage and the corresponding means of brand building and promotion focus is different. We often say that the real brand is selling culture, communication, culture, conferred by the brand, such as Coke’s American culture, BMW driving culture, and now even many of our fundamental business is not good brand building, there do not know their brand positioning, to spread the so-called giants began studying the brand culture, this phase of the brand beyond its own operations approach is not desirable. I think the brand building and promotion is a process, even if much of the brand, but also from the process out of temper. 3, therefore, different status of the brand, we must recognize their own at this stage the stage and focus on brand building. Brand position and level is incremental, and continuous development of accumulation, low