Encountered disobedient dealer how are we to do.docVIP

 PAGE \* MERGEFORMAT 10 Encountered disobedient dealer how are we to do Xiao Wang is a regional manager of a food company, recently had just been transferred to A areas; just arrived in that region, Xiao Wang complacent, thinking that something was done accomplishments, he does not live up to the leadership of their own expectations. Wang came to the market every day engage in promotional activities, making displays, daily busy enjoying themselves, but after a few days of market visits, Xiao Wang also found many problems in the market, the company’s marketing resources are dealers closure product Distribution rate is not high, pushing the main distributor’s proven products, for new products was just a casual look, purchase a very small number. Wang came to the market problems are all listed in the work notes, to get the boss to communicate recent visit to dealers Huang market problems; can see the yellow boss, he fell hard to play with Amy v. what corporate resources too low, the product harder to sell, product gross margin is too low, and so, for those in the market to see Amy said that out of 11, Huang said the owner hear the market and make corrections where unreasonable; can be over a few months, the boss did not see Huang specific substantive progress, but more and more contradictions, and Amy deeply. Wang came to this market in the not, he had heard that the dealer was a nail households, the total sales of large, due to the reasons for this dealer, Xiao Wang has been repeatedly criticized the company leadership of poor execution, but Amy There is also a bitter hard to say, say too much that is looking for an excuse. There is no way in the circumstances, Amy ask me. Yes, big dealers, manufacturers not care, but continue to do so, the company is also a dead end, if the dealer replace the fear of regional sales decline, then in the end if we should replace the dealer? To replace the How do I change it? First, all-round assessment of the dealers The distri