Energy-saving lamp industry usher in strategic inflection point.docVIP

 PAGE \* MERGEFORMAT 14 Energy-saving lamp industry usher in strategic inflection point Cross-industry comparison: energy-saving lamp industry, the slow pace of market introduction Ten years, energy-saving lamps and cooker on the market in China’s ‘new’. Equipped with special skills, functional prominent, popular in foreign countries for many years, has just been into the domestic market; and facing the same problem: prices alternatives to expensive, the use of process and consumers get used to a certain distance. Special energy-saving energy-saving lamps, energy-saving light bulbs use more than 80%, and the durability is good, can be used four years, but the high cost of the initial purchase of energy-saving lamps, when a light bulb on the market 1.8 yuan, while an energy-saving lamps of about 10 yuan. Induction particularly convenient, without supporting gas cylinders, and the small size, use of non-space restrictions, but do not see the use of fire, the customer doubts about their ability to stir-fries. 10 years later, induction cooker industry has matured early, induction cooker as daily necessities, the county has been deep into the Chinese countryside. The energy-saving lamp industry, it is still in the formative years, whether commercial use, or home use, do not have large areas to accept this product, even first-tier cities, many families do not all use energy-saving lamps. Industrial structure, induction cooker industrial concentration is very high, in ekon data show that pre-market 5 induction cooker was 71.43% market share, the city’s 12-line terminal shipments, the United States in a single show, the market share of nearly 40 %. The energy-saving lamp industry does not appear Volkswagen brand, only by the industry brand, with their brand, Op, NVC, three male, market share is very low. Differences between the two industries comes from where? Induction industry participants, the United States, and supal, Fuji-bao, 9 Yang, Pentium, are strong busin