Enterprise and Association of Public Relations.docVIP

 PAGE \* MERGEFORMAT 9 Enterprise and Association of Public Relations Association of public relations, previously in business quite a bit belie our taste, either keeps saying that the ‘important’, the actual stay away, or ‘virtual’ was not content, either a pure ‘use’. Of course, this situation has emerged, with individual associations is always the name of ‘awards’, ‘list compiled’ money to enterprises under various pretexts such as the habits related to the Association was conferred with the status and role, but also with business Recognizing also be related. These types of situations are not the right way public relations association, of course, the two sides can not really create a ‘win-win’ situation. However, this situation is there are signs of change. A ‘business - associations’ new relationship is expected to occur. Association is the organization of social groups, its emergence and development of the social division of labor and the results of increasing market competition, reflecting the various sectors of the self-service, self-coordination, self-monitoring, self-protection awareness and requirements. Association should have the following characteristics: First, the enterprise must be the same industry as the mainstay; two principles must be established on a voluntary basis; 3 is necessary in order to secure and promote the common interests of all member companies for the purpose; 4 is a kind of legal qualified economic associations. The United States ‘economic Encyclopedia’ said the association ‘is to achieve a common goal of some voluntary organizations up counterparts or business groups’. Japan, the association is defined as ‘to promote the common interests for the purpose of the cause of those who organized the Commonwealth’. British authorities pointed out that ‘the Association is composed of independent business units, for the protection and promotion of all reasonable and lawful interests of the members of the organization’. Transform