Event Marketing of Chain Drug Stores - stationed in. news policy.docVIP

 PAGE \* MERGEFORMAT 9 Event Marketing of Chain Drug Stores - ‘stationed in.’ news policy PPA Event Achievements 999 Ganmaoling November 16, 2000, the State Pharmaceutical Administration of China (SFDA) issued a ‘moratorium on the use and sale of pharmaceutical preparations containing PPA notice’, that is, PPA, was suspended in 15 kinds of containing PPA use and sale of the Among drugs, including the occupants of influenza-like half of the market leader - the Sino-US Pharmaceutical Co., Ltd. Tianjin Smith Kline production of two products, Contac, and Kant. News release by the major media, suddenly aroused great concern, consumers mind to develop influenza-like OTC drugs panic suddenly in dire straits. ‘PPA event’ caused by a cold medicine industry, no small vibration at a level never inferior to the 1976 Tangshan earthquake, confidence crisis, this time to mislead public opinion, if not corrected in time, businesses are likely to implicate the incident suffered ‘accidental injury ‘. Traditional Chinese medicine market opportunities and PPA was banned to the whole market, the vacancy caused by cold medicine, so that 39 pharmaceutical attack the first time, launched a large-scale media war. With the advertising campaign to press releases in the form of the authority through the media coverage, fast nationwide impact. Because the response time, the second day of the crisis,三九健康网 published on the ‘cold, and Contac can not eat, eat? ! ‘,’ Care for themselves, refused to PPA ‘, while Sina, Sohu, Netease, Shanghai Hotline, 21cn, and other famous sites link to it. With regard to’’999 Ganmaoling ‘does not contain PPA’ and ‘determination to seize the 39 cold medicine market’ report appears in the central and the local news media. 999 Ganmaoling is the first broadcast in the central Taiwan ‘does not contain PPA’ ads. Take this incident through the PPA shun cars, the flow, the original cold medicine market, ranked No. 10, which has become the forefront of the market