Fees inadequate- To the market to bar!.docVIP

 PAGE \* MERGEFORMAT 12 Fees inadequate? To the market to bar! Gregorian calendar in May, is officially entered the beer business selling season months, which is for the marketers of this is a good thing can be used as J Beer Group’s sales branch manager of the small one, but he is also not be happy, why? Because of his off-season in the beer market expansion, it is already ‘funding for overstretched’, most of the market the full year costs were almost spent, and now he faces ‘stretched’, ‘without the necessary fuel’ embarrassment. While the other hand, the current beer market conditions, competition was unusually fierce, almost all small and large manufacturers in an old brain in a next one to ‘fight’ price war, promotion war, hoped that through this ‘close combat’, in order to attract the attention of distributors and consumers, thus winning a greater market share, therefore, have some marketing costs, although not omnipotent, but there is no marketing costs, but it is totally unacceptable. In fact, similar to the above case of this small a situation, presumably in many corporate sales manager who will emerge as an enterprise, regardless of its size and financial strength of just how large and strong, but as a relatively fixed proportion of marketing expenses it is certain, but these costs for a number of ‘craving’ the market, they can be said to drop in the bucket, ‘enough to go round’, then, how to crack this market less than a situation? In the upward (ie businesses) to seek more money is not the reality of the situation, how can we overcome poor marketing costs of a crisis? If your hand is really no more market costs can be used, then you should in the end how to do? New product on the ‘mining’ fees The existence of markets from products, the presence of the product, but also to a certain extent, to feed the market. Since we apply for additional marketing expenses to the company is unlikely, then, we might dig up the depth of the new product efforts,