Find your smoke.docVIP

 PAGE \* MERGEFORMAT 10 Find your smoke In April of this year should be a famous private entrepreneur in Guizhou Province, Guizhou Yuantong Engineering Company chairman Mr. Meng Tao’s invitation. Together, I and his assistant, Guizhou Province (Guiyang City) mass consumer market, made a more comprehensive study. As a smoker, had been very fond of smoking ‘in your smoke’, but also in a long - period of time where the ‘in your smoke’ brands can be described as a soft spot, do not smoke other brands. In recent years, ‘Your smoke’ has disappeared Ying Zong in the Shanghai market. Therefore, the Guizhou trip and would like to re-taste of what has been estranged for many years ‘of your smoke’ that the unique mellow. Despite that, when I set foot on Guiyang, ie a friend came to look for asking to meet ‘in your smoke’ in the status quo, a friend told me full of regret the fact that: ‘Your smoke’ have been discontinued. And the cut-off for nearly 4 years. As for the cut-off reasons, friends Shuangshouyitan: Excuse me, I am not a tobacco company, no comment. If a friend is like a huge wound in my heart question mark the occasion. As a marketing planners, concerned about the market, concerned about the brand as a sub, so those days in Guizhou, the question mark has always been with me. Almost all smokers over the age of 40, or the tobacco industry, older workers, will not forget the smokers and the tobacco industry of widespread saying: an expensive, two clouds, three Chinese. This is ‘one of your’ refers to is ‘expensive smoke’. ‘Second, cloud’ refers to Yunnan’s ‘clouds’, ‘China’ ranked third. From this sentence we can see that in the absence of brand awareness of the era, ‘in your smoke’ has a considerable brand recognition and a wide range of brand influence. A time when today, ‘clouds’ in the whole country through a period of the golden age of overwhelming and - everybody was too appalling fake toss, after days of grief, and finally learn his lesson re-packaging