Following the Korean and Japanese companies to go after the European and American appliances in China Mai City.docVIP

 PAGE \* MERGEFORMAT 7 Following the Korean and Japanese companies to go after the European and American appliances in China Mai City Sharp air conditioners, LG air conditioners, Hitachi TV, Toshiba TV, Panasonic refrigerator, air conditioning Sanyo, Sanyo TV the old name of the first ring of the old Japanese and Korean companies in recent years, competition in the appliance market in China, defeated, or disappeared, or voluntary withdrawal , or is still struggling, while Siemens, Philips, Electrolux, Whirlpool and other appliance companies in Europe and America, in the Chinese market looks bad, or a sharp drop in market share, or reduced to a brand leasing business, or quietly retreat. Recently, the story entitled “lt;foreign appliance companies in China winning two trickgt;gt; the article widespread in the industry, the paper focus on the” stick to the high-end strategy of Siemens home appliances, the implementation of technological innovation “as an example, to achieve the” Siemens The high price of home appliances were accepted by the Chinese market, but also become the first foreign brand “objective. In fact, since last year, Siemens has two trick encountered in the Chinese market, “Waterloo”: high-end strategy by extrusion, refrigerator, washing machine market in China, sales of share for the more substantial decline, technological innovation bottleneck case, China colleagues have super energy-saving washing in ice, freezing preservation technology, quiet washing machine, water-saving technology to achieve transcendence or lead. Had served as the only foreign-funded enterprises in China to achieve sales volume and market growth in home appliances business profits again and again, the market in recent years, the plight of Siemens in the end behind which the secrets hidden? As the world’s largest consumer appliance markets, many missed in the Chinese market, foreign-funded enterprises, reflecting the global home appliance industry, the future pattern