Full-service business in todays China the key to create a strong brand.docVIP

 PAGE \* MERGEFORMAT 8 Full-service business in today’s China the key to create a strong brand What is the basis in order to make the brand in a highly competitive market it unique? Different companies may have their own different answers. Some companies considered to be product quality. But today, just rely on excellent product quality have been unable to attract more customers, because today’s increasingly rich in goods, the quality is not the only customer to make a buying decision based on product quality among the various enterprises Moreover, the gap is gradually narrowing and becoming more consistent. Some companies are also considered to be the price, so price wars break out promotional ones who enjoy intensified. However, price competition can only be effective means of 1:00, while companies have to do this have suffered adverse consequences. Studies have shown that, if a product is 40% of the sales profits, if the fight to win customers a 10% discount, then the sales have increased by 33%, in order to compensate for the loss of profits. If the discount is 20%, while sales have doubled, profits can be with the original flat. Well, there is no other way to it? If the market all companies offer the same high-quality products, but also have to provide the customers the same ones who enjoy discounts, are the same advertising dollars, then how can a company stand out then? Way out is to create a strong brand and a long time to manage it! But the shape and manage a brand, where the weakest link in it? According to my several years of research and advisory practice, as well as the Wuxi Little Swan, Haier and other domestic first-class companies the last two years has proved, is customer service, that is, value-added sales. For the buying cycle for a longer time in terms of household electrical appliances, even more so. Therefore, we say that full service is the nineties, and even shape the twenty-first century, a strong corporate brand to gain a competit