From the terminal block to the channel blocking - new trends in medicine and health products marketing.docVIP

 PAGE \* MERGEFORMAT 14 From the terminal block to the channel blocking - new trends in medicine and health products marketing 1, what is the channel blocking Channel block refers to enterprises in the production of end products into the retail channels of distribution channels in a link on the right to intercept a competitor’s products, so that a large number of similar competing products have no chance to enter the retail terminal, and thus completely lost sales opportunities as a marketing channel competition. Channel block is a strong manufacturing enterprises to the retail terminal fees and promotional costs to consumers and other resources, transfer to commercial access links, the implementation of peers in the industry chain, the upstream Run out a strategy over competitors. Channel block can also be a manufacturer with large terminals and large chain drugstore association, at its headquarters in the management aspects of Purchasing and Sales Management to conduct an overall intercept, rather than a promotion, or take one of the stays gold sales. If the terminal block is a weak attack on the strong side, then the channel is the strong over the weak interception set up barriers to market access. Channel block is a competition in the market inevitable development initiatives, while some brands feel the products are individual competitors, the same small and medium enterprises, retail channel members of the products have been intercepted and can not stand, they will begin the implementation of channel block. 2, the channel conditions for the emergence intercept 1, first homogenization of the product too much, medicine also began to implement the commercial category management. At present, China Pharmaceutical distribution of drugs appearing on the market there are at least 100,000 Goods Ordinance, product homogeneity is very serious, such as across the country and its compound preparations Banlangen 1100 approval, there are more than 800 enterprises